BreakoutPerformance.

Fuller houses. Stronger enrollment. Healthier pipelines.

I help performing arts organizations, universities and B2B companies turn wasted effort into growth.

Start the conversation Explore the approach
Amanda Evans speaking on stage
Trusted by leading organizations
Stanford University Stanford Hospital & Clinics University of Missouri Golden Gate University San Francisco Classical Voice Stanford Social Innovation Review New York Philharmonic California College of the Arts Community Music Center
Sound familiar?

Your team is working hard.Your marketing isn't.

Your ad budget doesn't go as far as it used to.

Every team has its own data, and none of it lines up.

Everyone is busy, but no one can say what's actually working.

Your board wants results, and your team is already stretched thin.

When teams are busy doing marketing, the big picture slips. Silos form, gaps widen and every dollar works a little less hard.

My Approach

Find the gaps and close them.

As an outside diagnostician, I see what busy teams can't. As a fractional consultant, I work as a part of your organization for a fixed amount of time to identify inefficiencies in your marketing, fix them and then scale the results. Often my work includes working with and up-leveling the existing team. The result is marketing that works as hard as you do.

  1. Phase I

    Assess

    Find where the budget, data and effort are leaking, and get a prioritized roadmap to fix it.

  2. Phase II

    Align

    Connect teams, data and ad platforms so every decision ties back to revenue.

  3. Phase III

    Amplify

    Put paid and organic channels to work filling the house and growing subscribers.

Strategic Leadership. Practitioner Depth.

Most organizations have to choose between a strategist who won't touch the campaigns and a specialist who can't see the big picture. With me, you don't. My approach blends strategy with executional excellence.

Paid Media

  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • Programmatic Display
  • Retargeting

Organic Reach

  • SEO
  • AI Visibility (GEO)
  • Social Media Strategy
  • Content Strategy
  • Influencer & Partnerships

Email & Lifecycle

  • Donor Email Programs
  • Welcome Journeys
  • Promotional/Event Campaigns
  • Newsletter Strategy
  • List Growth

Measurement

  • GA4 & Tag Manager
  • Looker Studio Dashboards
  • Attribution Modeling
  • Donor Analytics
  • A/B Testing
About

Hi, I'm Amanda Evans – founder of Luma Strategy.

Luma helps performing arts organizations turn marketing chaos into a clear, focused growth engine.

Too often, purpose-led teams are doing important work with marketing that's reactive, fragmented, or hard to measure. I partner with leaders to bring structure, clarity, and accountability – so marketing decisions are grounded in strategy, data, and real-world constraints.

From messaging and audience strategy to digital media, analytics, and modern AI-enabled workflows, Luma provides hands-on leadership and practical guidance when it matters most. The result: smarter decisions, stronger execution, and more impact with the resources you already have.

Let's chat

Ready for marketing that actually moves the needle?

Tell me about your organization and what you're working toward. I'll respond within two business days.